Kids want to grow up - fast.

They want to be able to reach things they can’t normally. They want to see over other peoples’ heads instead of looking up at their stomachs. They want to have some control over their lives and be an authority, not just have to listen to one.

Most kids know they can’t be grownups right away, even if they really wanted that. But they think they can be like the other kids, the bigger kids. After all, those kids are still kids, just… bigger.

Think of a teen sister who doesn’t use a sippy cup anymore, or an older brother who can ride in the front seat. Think of a cousin who doesn’t need a booster seat just to see out the window. Little kids want to have that freedom and to be big and strong, just like those kids.

They don’t want to be little kids. And it’s pretty normal to hear preschoolers try to demonstrate they aren’t so little by protesting they’re not a baby anymore.

Sometimes, though, they don’t have a choice but to stick with “little kid rules”. You can help them feel more grown up by letting them use a mug instead of a sippy cup at suppertime, but that booster seat? Sorry, kiddo - you’re stuck with that.

If you’re like me, you try to find ways to encourage little kids to feel proud about the limitations they have to live with. And for booster seats, there’s a way to do that.

Install a Seat Snug lap cinch on that seatbelt, and tell your preschooler that it’s the same cinch used by race car drivers. Your child is going to feel pretty proud and grown up knowing that he’s sitting in a booster seat and strapped in safely just like those performance car heroes out on the track.

Now that’s cool factor - all for kids.